As we have already mentioned, the bestsellers lists are published on the basis of a certain period of time. Hence, these lists represent not only positions based on sales, but also demonstrate the demand of a certain book, the author’s popularity and readers’ preference for a specific genre over the other ones. Nonetheless, bestsellers are perceived in a wrong way by the society. And in general, this phenomenon violates the folk wisdom which states that “quantity does not always indicate quality”. The sales numbers themselves can affect the readers’ psychology. Everybody will be asking themselves the same question: if this book is being sold so much, maybe it is really worth appearing in the leading positions.
Such a way of thinking is subjective and at the same time, justified. The psychological factor of an individual being part of the society is also actual here. More often, trying to keep up with the trends of the time, book lovers may fall into the bestseller-called swamp where material interests become opposed to literary and artistic quality, dime erotic stories replace high ideas, interesting plots become replaced by primitive movie script-like ones and so on. Books become bestsellers not based on their artistic merit more often nowadays. Quality always makes its way to glory: this fact has been proved by all literary studies and the history of the world’s literature in general. But nowadays we are witnessing the distortion of this historical truth.
Besides the author, various literary agents, editors, reviewers, PR and marketing specialists, etc.
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